Accent Info Media Pvt. Ltd. is a leading tech media house in India. The objective of the company is to become the market leader in technology publications whether that is influencing the consumer market or SME or even large enterprise market.
So far the company has published three magazines to cater to the entire spectrum of ICT industry. For information technology business there are two magazines i.e. SME Channels and Enterprise Channels. Both these magazines address the solution selling and the new technologies that influence the enterprise growth.
Three years from now, Accent Info Media had started its first publication that is SME Channels. Until then no company or principal was addressing this market with a proper programme, product or strategy because this segment of market was not that much prominent but with the market slowdown and poor performance of the large enterprises, Govt., PSUs and BFSIs, SMEs came to limelight as the major force behind country’s GDP contribution and the largest employment sector. Since then this magazine has been playing its defined role of bringing out solutions and becoming a platform for the SME market for right IT solutions. Today, SME Channels is the leading IT magazine for SME solutions. More than one lakh people come to its website www.smechannels.com
. Many consulting houses globally refer reports and stories published in this magazine.
After successful run of SME Channels magazine, the publishing house realized even in the large enterprises space there are not many focussed media, which could focus on the larger accounts exclusively. Although there are magazines but they treat enterprises and consumers industry without much of distinction, which normally creates confusion among the readers and marketers. Hence, Enterprise Channels as a magazine takes a stand for the large accounts connecting channel partners and CXOs providing right perspective of the enterprise market in terms of their investment, technology adoption, decision making, etc.
It will address the emerging challenges and opportunities from solutions, services, cloud computing, virtualization, security, surveillance, communications, mobility, BoYD, etc. involved in the growth of large enterprises, Govt and PSUs. It will cater to channel partners including resellers, SIs, Service Providers, ISVs, ISPs, network integrators, and even the CXOs in hospitality, health care, retail, education, media, and the Key decision makers in the Govt., PSUs, BFSI, etc. will be well informed about the availability of technology and services.
As the objective of the company is to cater to the ICT sector, it also brings telecomfrontline.com
to cater to the telecom industry. This online magazine touches all issues, policies, technology, handsets, applications, content, infrastructure, etc. pertaining to telecommunication industry.
The publication house does not stop here. It also organizes events and brings thought leaders to deliberate and share views. It also recognizes and awards the performers of the IT (SME) industry through its event called SME Channels awards and subsequently with addition of Enterprise Channels
, there will be events around IT from the large enterprises’ perspective.