Our Vision Is to Make Customers Stay Connected

A company with push mail service, BharatSync Technologies recently announced its offer to smart application services to Apple iphone. Telecom Frontline caught up with Nitin Walia, Director, BharatSync Technologies, to know more about its plans.
 

Give us a background of BharatSync. What is its vision and where does it want to go?

Established in 2010 BharatSync Technologies is a company with a vision to make it easy to keep billion of mobile phones and devices in sync with personal computer-mail systems and social networks via the cloud. BharatSync provided an India compliant solution to the existing users of push mail services in India. Its service on a compatible set will make customers connected to their e-mails, calendar and contacts through the servers hosted in India.

In addition, the company also provides over the air (OTA) synchronization of calendar and contacts for multiple mail accounts. Since the launch of BharatSync service on October 30, 2010, lakh of users have already subscribed Bharat Sync services.

 What are the unique services that BharatSync provides to its customers?

 BharatSync provides complete solution, which follows industry standard non propriety encryption. We offer ‘Push email’ that provides an always- on capability by which new emails are actively transferred. Much more preferred than the pull email option, ‘push email’ are generally device dependant and are provided by the device manufacturer.
Another feature we offer is the ‘PIM Sync’ Mobile PIM solutions, which allow users to organize their mobiles personal contacts, calendars task and notes from any location, require reliable data synchronization across wireless networks. Moreover, it can also sync with MS Outlook on the users’ computer.
 
What challenges have you faced in this market?

Well, while proprietary solutions have been available, industry players are seeing the obvious business advantages of using BharatSync Technology as our products are robust, highly efficient and quickly delivered to the marketplace as they are handset independent and cross platform.
 BharatSync is targeting this service for all range of handsets carrying Blackberry, Symbian, Android, Iphones, Windows Mobile and J2ME which will cover all major mobile handsets.

Further BharatSync works through a mix of its very advanced e-mail server known as XGeNPlus, and open source technologies. Since its servers are hosted in India, there are also no issues related with compliance. It’s India’s first legally compliant and approved service from all agencies. This service is available for 2G, 3G and ready from 4G also. The user experience on 3G/4G will make BharatSync much more pleasurable.
 
 Who all are your clients?

 BharatSync Services is available to millions of subscribers in India. The company has tied up with large telecom giants like BSNL and MTNL to offer services to all there millions of subscribers across India. All other telecom operator’s lakh of subscribers have taken direct services through online and other modes directly via company with include corporates and individuals. The services are also available outside India in countries like Mauritius, South Africa etc.

What new services will you be launching in the near future?

Currently, BharatSync is supporting over 5,000 plus models of several mobile manufacturers. Company has recently enabled it on iphones and ipads too. Further, the company has also launched few innovative things like every user is getting a dashboard  where it can login and see all its current backup contacts, notes, calendars and task  also the images attach with contacts are also backed up and viewable.
One can edit and modify through dash board which automatically get changed on his synced mobile. Currently, Outlook Plug-in is also available to subscribers.  The company will soon launch lots of value added services like audio conference, bulk sms from dashboard, hosted email etc for these subscribers.

How do you plan to remain ahead of your competitors?
We are making all upcoming models compatible with our services and also adding lots of value added services for our existing subscribers. Further, we are also tying up with other national telecom players to offer the services directly on their network through them.