Samsung Mobile and Affle, an Asian mobile media company, have launched ‘The Cricket Hub’ – a massive mobile marketing campaign for Samsung’s new Omnia W phone. As part of this campaign, Affle has created a branded mobile cricket destination (m.thecrickethub.com) on which cricket fans can access unprecedented and unique cricket content delivered within an innovative Samsung Omnia W Windows Phone experience.
The key highlights of this branded content campaign are the content and the user experience. The content is being created exclusively by Affle and its partners and includes various off-the-field facts, trivia, news bites, live score and exciting contests. The user experience is designed such that users
when accessing ‘The Cricket Hub’ will experience it in Samsung Windows interface highlighting key product features of the Windows style design, which includes user interface being built on the ‘Live Tiles’ concept.
Commenting on this launch Sankalp Mehrotra, Regional Director (Business Development), Affle, said, “Affle believes in pushing the limits of mobile innovation and we do so by creating unique mobile experiences to engage the mobile users. With the launch of The Cricket Hub, we are confident of creating, nurturing and sustaining an interesting platform for all cricket fans by offering them an inside view of an exciting off-the-field cricket action.”
He further added, “ What’s even more interesting is that through this launch we have ushered into an era of creating custom branded content properties for top advertisers on the mobile platform. Given the significant growth happening for mobile content consumption, we expect a lot more advertisers to leverage the branded content route to build consumer engagement going forward.”
Speaking on the occasion, Asim Warsi, VP, Samsung India, said, “Mobile has become a key medium of consumption for consumers to meet their information and entertainment needs, hence it is an important platform for us to engage with them using this platform. We saw Cricket Hub as an
appropriate medium to give our unique Window’s Phone experience and exciting cricket content on the user’s mobile.”